Why Small Businesses Need Custom Wrapping Paper
Custom wrapping paper is your silent salesperson.
Nearly three-quarters of shoppers say "an impressive unboxing experience influences their buying decisions".
Let’s cut to the chase – anyone can slap a logo on paper. But if you’re selling handmade pottery or curated vintage tees, your packaging should whisper, “This wasn’t mass-produced in a warehouse.”
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True Story Time:
Last month, a candle maker came to me panicking: “My new floral scent is flopping because the packaging looks like a hospital wrapper.” We ditched the generic mint green and printed kraft paper with wildflower sketches that smudged slightly to look hand-painted. Sales jumped 40%. Why? Because messy = authentic.
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Customization Hacks for Busy Owners:
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The Lazy Genius Move: Print a QR code on the paper that links to a “Meet the Maker” video. (One coffee roaster did this – their TikTok went viral for “unboxing humanity”.)
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For the Overwhelmed: Steal my “3-Question Rule” – Ask yourself:
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Does this color match my Instagram grid?
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Would I save this paper for scrapbooking?
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Does it feel specifically me? (If yes to 2/3, hit print.)
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--------------------------------------------------------------------------------------------------Ready to make your packages unforgettable? Contact our design team today for a custom sample—first-time customers get 5 sheets free!
